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Measure MM: How Long Beach Restored Legal Cannabis

ThrivePath Medical · July 2026
Educational content only. Nothing on this page is medical advice, and statements about cannabis have not been evaluated by the FDA. Consult a licensed physician about your condition and whether medicinal cannabis is appropriate for you.

Long Beach's path to regulated cannabis was not smooth. It ran through a citywide ban, years of advocacy, and finally a decisive vote of the people. ThrivePath's founders lived this history as founding members of the Long Beach Collective Association, and it shapes how we operate today.

The ban years

In 2012, after a period of legal uncertainty over its early permitting system, Long Beach banned medical cannabis dispensaries outright. The ban did not eliminate demand; it eliminated oversight. Patients were pushed to unregulated sources or neighboring cities, and the city lost the ability to inspect, test, or tax what its residents were already using.

Organizing for a better answer

The Long Beach Collective Association (LBCA), a nonprofit founded in 2010, brought operators, patients, and advocates together around a simple position: regulation protects people better than prohibition. Through the ban years, the LBCA worked with city officials, testified at council, and helped draft the framework that would eventually return legal access to the city. ThrivePath's founders were founding members of this effort.

November 2016: the voters decide

On November 8, 2016, Long Beach voters approved two companion measures:

The same night, California voters passed Proposition 64, legalizing adult use statewide. Together, these votes replaced prohibition with a system of testing, tracking, and accountability.

What that history means now

Policy is not abstract to us. The rules that govern a licensed microbusiness, from seed-to-sale tracking to identity verification at delivery, exist because people in this city argued for years that safe, legal access was worth building properly. Operating compliantly is how we honor that work.

Today the framework continues to evolve, most recently with the federal move of medical cannabis to Schedule III. Long Beach helped prove the model that made that shift possible.

ThrivePath Medical is preparing to launch delivery for qualified patients across Long Beach and surrounding areas.

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